It is wonderful!
Every year in the months on January and February Stampin Up has a special promotion (called Sell-a-bration). For every $50 you spend you get a free stamp set of your choice from the Sell-a-bration mini catalog. This year there are six AWESOME sets. If you go to the main page in the gallery one of the first folders is Sell-a-bration 2005 and you can see samples made with all six sets. Usually several of the sets end up in the next years catalog and retail at $16.95
Also, if you host a show during Sell-a-bration time you get an additional Sell-a-bration set for every $300 in sales.
It is a wonderful way for non-demos to get free sets!
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