Selling to Hispanics/Latinos ...
Well, you do not mention if there is a language barrier - so I will assume there is not. I can only speak from personal experience and can not pretend to be an expert on the subject. I am hispanic and I have hosted several Stampin' up! Parties for family and friends prior to becoming a strictly hobby demo. When selling to the Latino community please remember that people that speak Spanish are not necessarily all from the same country. They are multicultural and from several countries in Central and South America, as well as the Caribbean (Cuba, Dominican Republic, Puerto Rico), Mexico (which is in NORTH America) and of course, Spain. Sorry, had to get that out of the way.
My parties have been pretty much a mix of customers - but it seems that the best repeat customers have been youngish moms (30-40's) with daughters, and adolescent girls that work or can get their moms to buy for them, although most attendees will usually but something - even if it is just a name and address stamp (my group has LOVED those and some have purchased them for their parents and family members). My experience though has been mostly (but not entirely) with women either born or raised in this country.
Also, if you have a naturally crafty person - like someone who sews, bakes or knits - like my mom - she will also enjoy cardmaking and 3D projects. Older women that I know have not been as receptive - could be different where you are though.
Home Decor projects have been very popular - candles, stamped art, vellum lampshades, stamped layette items for babies.
The alpha stamps have been mildly popular for personalizing things with unusual names.
Mother's day is HUGE, no I mean HUUUUGE - so the Spanish "Feliz Dia de Las Madres" is really great since mom's - at least in my immediate experience either do not speak English or prefer Spanish. Gifts and cards are very popular.
Many times people will make their own wedding, baby shower, baptism or birthday party favors. Some MAAY make invitations. The Spanish version of the Sweet 16 (done at 15 and called "Quinceanero" - well there is supposed to be a squiggly thing on top of the "n") can be a huge event and can involve opportunities for party favors and invitations.
Church ladies have purchased items to make Get Well, Birthday and Sympathy cards.
I know the list probably doesn't look any different than what you have probably already done with your regular customers - but I hope it helps.
Please let me know if I can ansswer any other questions you may have. Itza
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Spanish Speaking Stampers
